A Strong Culture Buys You Margin for Error

Written by Kevin Trokey Thursday, 05 May 2011 04:00

We have had the great pleasure of spending a total of five full days recently with one of our new member agencies doing both strategic planning and sales training.  I point out the two activities because the sessions gave us focused time with the leadership team and then with the sales team respectively, giving us different perspectives.

Respect

What is very apparent is the strong culture that exists in this agency.  It is an organization where there is a great deal of respect.  Everyone genuinely appreciates the contributions of others in the organization.  They take what they do very seriously, but have fun doing it.  As good as they are at what they do, they all want to get even better.  The leadership has made the necessary investments and the sales team is very appreciative of what has been provided and have avoided an entitlement mentality.

Beyond the obvious upside of such a culture, I was struck by how much margin for error the leadership team has working for them.

When there is a high level of respect, nobody wants to let anyone else down.  They become determined to perform at their highest level.  You can ask for more and the team will ask “how much more?”

Trust

When there is a high level of trust, people don’t waste time asking “Why?” They know decisions are made for the right reasons.  The reality is that the trust largely comes because the “why” is always made obvious.  With this, leadership isn’t forced to look for the “safe” answer.  The margin for error allows them to look for the “best” answer.

When you are having fun, you are always willing to do that little extra that makes the difference.  It is that little extra that will almost always mitigate the perceived risks of trying something new.

Responsibility

When people appreciate what is provided for them, they take the responsibility to make sure it is protected.  New investments are easy to make when you know they are appreciated and will be used effectively to generate a return.

When you have margin for error, you can just flat out take bigger chances. Bigger chances deliver bigger results.  Bigger results benefit everyone.  When everyone benefits, the culture gets stronger.  When the culture gets stronger, the margin for error increases.  When the margin for error increases…

 

Photo by Terry Johnston.

 

2 comments

  • Comment Link Kevin Trokey Thursday, 05 May 2011 14:01 posted by Kevin Trokey

    Thanks for dropping in Bill.

    Just like new sales makes most of your financial issues go away, hiring the right attitude takes care of almost all of your cultural issues. It's always easier to maintain something than it is to create.

    We would LOVE to have you guest post, on this topic or any other! Just let us know when.

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  • Comment Link Thursday, 05 May 2011 13:39 posted by Bill Dorman

    Million dollar question Kevin; can culture be 'created' or is it easier to hire the right attitude in the first place.

    I agree, with the 'right' culture there isn't a lot of finger pointing and everyone is ready to step up and carry the load.

    Southwest Airlines has a great culture, their people have fun working there and it shows; but they hire for attitude.

    Good post Kevin, I was thinking of this very topic and maybe doing a guest post at some time.

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