Continuing the topic of integrating social media tools into business operations, here we take a look at how to begin thinking about what that might look like.If you’re looking at social media as a sales channel, you’re going to be very disappointed and give up, rightfully so. Instead, take the time to explore what it could mean to each of the functional areas within your company. Here are a few ideas to get you started.
Sales team: Connect with clients, prospects, centers of influence. Share relevant articles and ideas with them, promote their activities, help them make necessary business connections…