Kevin Trokey

President & Coach, Benefits Growth Network

Kevin Trokey is a coach and an implementer of business strategies. He works with agency leadership, department managers, and producers of benefits agencies to craft strategies and lead them to successful transformations by breaking down the complexity into manageable steps.

He regularly speaks about the role of HR within an organization and working with agencies to help them work with their clients on benefits/HR issues.  An important aspect of this is addressing the changing role of the broker, especially in light of healthcare reform.  At BGN, we focus on the overall management of agencies and tightly integrating the sales system into the operations and culture of the company, so topics along those lines are fair game as well.

See something that peaks your interest?  Contact us to find out if Kevin would be a good fit for your group.

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Sample Speaking Topics

Aligning HR with organizational goals/objectives

As organizations start to emerge from the survival mode into which they have retreated during the recession, they will find the actions taken to survive are quickly becoming obstacles to future growth.  The key to removing these obstacles and putting the organization on a path to meeting goals and objectives will largely depend on HR’s ability to become a strategic driver. We will focus on the “Why” and “How” of the issue.

How to move from a sales process that focuses on the placement of a product to one that focuses on the creation of value for the client

To move beyond a commodity sale and a position of a vendor with clients, sales people have to understand how to position themselves more strategically.  We will discuss the key areas of where decision makers ask questions and look for answers when crafting their own strategies.  From there, we will discuss how brokers can become the answer by identifying the opportunities to more strategically align their solutions.  As a result, brokers move from being expenses to investments and from vendors to trusted advisors.

The new broker role being forced by health reform

The pressures to change their marketing approach and value proposition have never been greater for brokers than what is being felt as a result of healthcare reform.  For those who successfully navigate the transition, the reward will be unprecedented opportunities for growth.  However, without a purposeful plan of how to make that transition, many brokers and agencies will find themselves victims and casualties of reform.  We will discuss what needs to be done to prepare for this new role.

Past Speaking Engagements

• Employee Benefit Adviser Summit
• Extreme Networking, Sitkins International (regular engagements)
• BGNLive!
• GBT, an affiliated group of independent multi-line agencies located throughout the Midwest
• Intersure
• St. Louis Association of Health Underwriters

What Others Are Saying

Rich Hill, UNICO Group, Inc., member of Benefits Growth Network

“During the past 12 – 24 months as I have been involved with NAHU & NAIFA concerning health care reform, I had attended several conferences and heard many presentations that suggested that as a benefits broker we would need to become more consultative in our approach.  In addition, we would need to become less focused on product and service and more holistic in our approach.  While I understood the need to make this change, I was not sure how we were going to accomplish it.  I knew that we would not just be able to say, ‘now we are one’.  In mid August 2010, I attended a meeting at which Kevin Trokey with Benefits Growth Network (BGN) was a presenter.  While his presentation was not a commercial for BGN, after the presentation I felt like I had just heard from an individual who would help us, at UNICO, make the transition we needed to make.”

Jay Tuson, CEO, Megson Fitzpatrick Insurance Services

“Why is it that a topic of interest to you can sometimes fall flat in presentation?  I believe the missing ingredient is usually passion.  The passion to not only learn the subject but the passion invest emotionally in your subject and your audience.  Kevin Trokey has that passion and is able to transfer it to his audience…a rare gift to be shared.”

Brandon White, Insuramax Risk Services

“I had the opportunity to listen to Kevin at a networking event that I recently attended in Denver, CO regarding The Benefits Growth Network and their unique approach. Kevin immediately commanded the audience with his confidence and candor on a topic that is confusing even the best prepared businesses with whom I talk every day. Kevin’s delivery is direct and educational with his focus on corporate vision, culture and accountability being exactly what businesses need in today’s economy. Kevin is a rare advisor who can funnel down a lot of noise into a simple, no-nonsense message of how to win.”

Just browsing, but want to learn more?  Interested in having Kevin speak at your event?  Let's chat.

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