Our members strive to organically grow revenues at a minimum of 25%, year-over-year. They are not satisfied with simply growing the top line revenue; they understand the need to significantly improve the bottom line operating profit as well.
Traditional acquisition costs in our industry are substantial. We move away from the conventional model of selling benefits and instead take a client-focused approach where closing ratios of 75% and higher are standard in our member network.
Understanding the profitability of your book of business is a critical part of being in a position to create a sustainable business model that includes steady increases in both clients and revenues. As a growing business, it is imperative that you know your book is profitable, and you know how to replicate and maintain that profitability.